February 29, 2008
February 28, 2008
Jeep - Have Fun Out There Branding
I use to own a Jeep Wrangler. I bought it because it was fun and rugged. That’s what Jeep is all about and should always be about (we call it their brand identity). It’s what makes them special and different. So when I see a TV commercial like this I get all warm and fuzzy.
Good job Jeep, keep doing this kind of stuff!
Thanks to the guys over at the Idea Sandbox for the inspiration on this blog.
February 27, 2008
I Just Turned Down Another Prospect
I just received another RFP today from a prospect that I’ve been communicating with for a few years now. As you know I have strong feelings about receiving RFP’s (request for proposals). My feeling is, don’t send them to us. Period.
If you can’t take the time to meet with qualified PARTNERS concerning your branding then you’re not serious about building a brand. Seriously, you’re not buying widgets here people. You need to get to know a few companies, hear their suggestions and recommendations and then make a decision. Who knows they may even suggest something outside of your darn RFP that you may actually like. You know, thinking outside the box kinda stuff.
Pricing up a website and a brand makeover via an RFP is wasting your time and everyone else’s. Stop wasting everyone’s time. Branding is serious business, treat it as such.
13 Stupid Ideas That Made Millions of Dollars!
Want to make it big as an entrepreneur? Check out these recent odd and quirky business ideas. P.S. These ideas could not have been too “dumb” as they have all made millions of dollars for the entrepreneurs who started them.
For your pooch:
- Looking for that perfect dogie accessory? How about a stylish custom-designed wig? Wiggles Dog Wigs, the brainchild of Ruth Regina offers a variety of wigs and hair extensions for your dog.

- Your little friend can also try out of Mungo & Maud’s Petite Amande dog fragrance, there is even a matching shampoo.
- Finally, for some cool shades, fancy outdoor gear, or jewelry, then check out Doggles.
Gift ideas???
Know someone who is hard to shop for? Try one of these specialty items…
- Does a teddy bear sound too boring? Why not cuddle up with your very own plush road kill?
- How about some designer antenna balls?
- Didn’t get to break the wishbone this Thanksgiving? Now you can get your chance with your very own fake plastic wishbone.
- Know a hardcore gamer? Now you can get padded game controller covers.
- How about a stylish designer diaper bag? It can hold a travel pack of baby wipes and two to four diapers.
And Other Ideas…
The million dollar homepage Create a page with a 1,000,000 pixels, and charge a dollar per pixel to advertise.- Now your kids can get their very own letter from Santa Claus mailed from North Pole, Alaska, thanks to a clever entrepreneur.
- Having difficulty coming up with a catchy domain name? Go to PickyDomains, and they will do it for you.
- Any seasoned traveler will appreciate this one… The Westminster City Council, which covers Oxford Street, the West End, Big Ben and the Houses of Parliament in London, recently launched SatLav,a toilet-finding service for cell phone users. Now cell phone users can text the word “toilet,”and receive a text back with the address of the nearest public facility.
- Looking for a doctor’s note to get out of taking that big test? Want to claim a sick day at work? The Excused Absence Network comes to the rescue. Students and employees can buy excuse notes that appear to come from doctors or hospitals.
Have any great ideas?
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Give Me My Blu-Ray Player For Free Please
I read a great blog article today from my friend over at Dim Bulb. He suggests giving away Blu-Ray players. You know sort of like giving away the razors to sell the blades. Great idea, check it out.
Hey Netflix, here’s you freakin chance to control the market. Give everyone Blu-Ray players with a 24 month subscription to your service.











