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September 30, 2007

Update on the JV!

Filed under: Web 2.0 — honestway @ 7:29 pm

I thought that being the end of another month would be a good time to post a quick update on my JV with Monika Mundell of The Writers Manifesto fame and our already thriving social networking site Blogging Web 2.0.

We’ve both been busy posting a huge amount of content to the blog and have already attracted a few sign-ups and made some money (ok, a few dollars but it all counts) from advertising and affiliate links. We’ve had some visits from one or two high profile bloggers who have poked their heads round the door to see what we’re up to. I’m sure they’ll be back soon to see how we’re progressing - very well thanks!

The main reason for this post is to hopefully tempts some of you to call in over there and write a guest post for us. You’ll get a valuable one-way inbound link back to your site and plenty of extra exposure.

My last post (today) has already pulled in 478 viewers - no mean feat for a blog not yet a month old!

So you can see we’re promoting it hard and the viewers are coming to see what the fuss is all about - they’re liking what they’re seeing and coming back for more. So if you want a piece of that pie, click on over there (after you’ve finished reading this blog, of course!) and write a guest post for us.

Terry Didcott
THE HONEST WAY

Words from the wise for the week that was (Sept 24 – 30, 2007)

Filed under: business, Bonds, Commodities, Currencies, Economy, Equities, Finance, Gold, Housing, Investment, Markets, Money, Stocks, Wall Street, Oil — Prieur du Plessis @ 8:00 am

Before highlighting some memorable quotes from market commentators during the past week, let’s briefly review the week’s ups and downs on the basis of a few bar charts.

Worries of the recent credit market turmoil receded during the week as weak economic news got interpreted as ammunition for further interest rate reductions. Emerging markets as a group surged by 4.3% with a number of individual emerging markets advancing to new all-time highs, but mature markets also did not disappoint investors.

The past week brought to an end a turbulent and nerve-wrecking third quarter, the end result of which surprised many pundits. Contrary to expectations of just a few weeks ago, the Dow Jones Industrial Index (+3.6%), the Nasdaq Composite Index (+3.8%) and the S&P 500 Index (+1.5%), by means of example, all tallied useful gains.

GLOBAL STOCK MARKETS

gr-1-300907.jpg

Source: StockCharts.com

Global bond yields were lower on the week as investors focused on slower economic growth rather than on the inflationary implications of easy monetary policy. The rate of the US 3-month Treasury Bill, however, edged higher in the aftermath of the Fed’s rate cut.

On the currency front the US dollar remained under intense pressure in anticipation of a slowing economy and further interest rate cuts, and recorded an all-time low against a basket of currencies (using the US Dollar Index as a measure). The US dollar plunged to a 30-year low against the Canadian dollar, or so-called loonie or Canuck (not shown on the graph), and an all-time low against the euro.

FIXED-INTEREST AND CURRENCY MARKETS

gr-2-300907.jpg

Source: StockCharts.com

The declining US dollar encouraged further strong gains in gold (hitting a 28-year high), silver and platinum (not shown as a result of a data error). Crude oil recovered from a mid-week low to close almost unchanged, but in the light of storm concerns, persistent geo-political problems and the dollar’s weakness, a breach of the $100 level is no longer regarded as a far-fetched prospect.

Solid demand from China and other developing countries, as well as weather-related issues, boosted the prices of agricultural commodities to another strong weekly increase. Wheat soared to an all-time high, having more than doubled over the past year.

COMMODITIES

gr-3-300907.jpg

Source: StockCharts.com

Now for some words from the investment wise to navigate through the markets’ crosscurrents:

Economy.com: Survey of business confidence for world
“Global business confidence sagged again last week, despite the Federal Reserve’s aggressive cut in interest rates. Sentiment fell to a new record low in the US where it is now consistent with a contracting economy. Sales notably weakened last week and assessments of present conditions and expectations regarding the six-month outlook are very negative.”

Source: Moody’s Economy.com, September 24, 2007.

Richard Russell: “Inflate or die” – poison for US dollar
“The consumer is slowing down, and business is cutting back on its spending … it now falls on our government to keep up the spending. I’ve been warning about this all along. Richard Koo in his book, ‘The Balance Sheet Recession’, warned about this. With the massive amount of debt in this country hanging over us, with the monster current account deficits being run up every year, these are forces for deflation. To keep the US economy moving, there has to be BIG spending – and an expanding Gross Domestic Product. If the consumer isn’t going to do the spending, if business isn’t going to do the spending, then the government will have to do the spending. Yes, it’s ironic, but the US must now run bigger deficits than ever! It’s now truly a case of ‘inflate or die’.

“Unfortunately, this will play hell with the already weak dollar. Huge deficits, lower interest rates, a weakish economy, they’re all poison for any currency, and the dollar will be no exception. Who will benefit? The answer is that gold will benefit. When the dollar declines in value, it takes more dollars to buy an ounce of gold. In fact, it will take more dollars to buy diamonds, Picassos, top-grade collectibles, rare coins, objects of art, and so on. It will cost more dollars to buy anything of lasting tangible value.”

Source: Richard Russell, Dow Theory Letters, 28 September 2007.

(more…)

Geek Squad Branding, This Message Will Self Destruct In 3-2-1…

Filed under: Branding Champions -What to do — admin @ 5:48 am

I see the Volkswagen Beetles with the Geek Squad logo and I wonder? I love the Geek Squad name. It’s a negative and positive all at the same time. After all if you want someone to work on your computer a geek is the way to go. 

So far the Geek Squad branding is knocking me over, but in a good way. So the time comes when I need to re-do my wireless network. Who do I instantly think of? You got it, the Geek Squad.

 geeksquadlogo.png

I’m actually pretty excited to see what happens next. I place the call and I get a pre-recorded message from one of the “law enforcement” personnel. Very funny and very true to the whole branding effort. Man, I love the Geek Squad so far.  

A live person comes on and after 45 minutes of questions and answers an appointment is forthcoming and a Geek Squad Double Agent will call me. But the call never comes.  I call back and unfortunately the 45 minutes I spent the first time around has been completely screwed up. I feel sad. I give the geeks a second chance and go through the entire process again. Presto a second appointment is set. 

My Double Agent arrives right on time, check. He’s in full uniform, black pants, black tie, and white shirt and oh, yes, white socks, check-check. I love it! Staying true to the brand identity is what it’s all about. So hopefully he’ll geek me out. 

Two hours later my laptops are secure and wireless and networked to my printer, scanner, copier, fax machine. I’m happy. While my Double Agent was working on my network he got a call. He answered the call “Hello, this is Double Agent DaSilva how can I help you”. Wow, I want to cry the branding is so damn good!  This would have been a perfect execution of branding and identity if it weren’t for the call center that messed everything up. I’m giving them a pass because everything else was perfect, right down to the white socks. 

Kudos to the Geek Squad for a masterful branding experience. Keep up the great work!

September 29, 2007

Soccer Goals - How Much Does Branding Matter?

Filed under: Branding Champions -What to do — admin @ 7:13 pm

So I’m shopping for a gift for my nephew who loves soccer. I want to get something he’ll really like. My first step is to go online and find a soccer goals website. I do a Google search for the term soccer goals. The results page comes up and now I have to pick one of the top ten listings.

 soccer-goals.jpg

The soccer goals results page is as follows: 

  1. fold-a-goal.com/
  2. youtube.com/watch?v=XaXz-dryqLg
  3. youtube.com/watch?v=yeXoxNP8_xY
  4. jaypro.com/
  5. sportsunlimitedinc.com/soccergoals.html
  6. soccergoals.com/
  7. esoccergoals.com/
  8. scoremaster.com/
  9. www.soccergoalzinc.com/
  10. goalsports.com/

Now, some people will say that search engine optimization is all you need. And to some degree we agree. SEO brings the horse to water but now you have to make it drink. This is where branding makes the difference. As I went through the list there was only one possible candidate I would buy soccer goals from: A company that had a brand name like Franklin Sports. 

Out of these entire listings only one sold a top brand name. That’s sad and it shows the power of branding. You could have the best soccer goals in the world but if it doesn’t come with built in branding forget it. This is why I bought the soccer goal from a Franklin Sports distributor. How do you shop?

Everyone Loves a Competition

Filed under: Blogging — honestway @ 11:22 am

There are often some great competitions that bloggers run across from time to time and I just found one that got my interest.

The mysterious John Cow has managed to appropriate three rather desirable items to give away as prizes from top people Seth Godin, Aaron Wall and Yaro Starak over at his blog. Any one of them is soooo worth picking up, but you’ll have to get over there and see what they are for yourself.
To enter, you can either leave a comment to his post, subscribe to his RSS feed, comment and add a mention of his contest on someone else’s blog (that might not go down too well…) or do what I’m doing and blog about his contest!

That’s assuming John Cow is in fact a he, or is only one person!

So if you like competitions and would like to be in with a chance of picking up a very worthwhile prize for doing what you do anyway, get over to his (her/their) site and have a go for yourself!

Terry Didcott
THE HONEST WAY

[Applications] SkyeTek Access Control Applications

Filed under: Uncategorized — skyetek @ 12:00 am
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[Applications] SkyeTek Asset Tracking Applications

Filed under: Uncategorized — skyetek @ 12:00 am
SkyeTek provides hardware, software and services to help organizations track the location of company-owned equipment and vehicles, manage how these assets can be used, and prevent misuse.

[Applications] SkyeTek Contactless Payment Applications

Filed under: Uncategorized — skyetek @ 12:00 am
Contactless payment via embedding RFID in payment terminals helps to address fears of identify theft and credit card fraud while shortening wait times and eliminating the need for consumers to carry cash / change for payment.

[Applications] SkyeTek Inventory Management Applications

Filed under: Uncategorized — skyetek @ 12:00 am
Expired products, empty retail displays, lost baggage, missing inventory are significant challenges facing organizations that directly impact their customers. The inability to track and manage individual items can mean lost sales and lower customer satisfaction. Across the retail, medical and transportation industries, companies need insight to the location and current state of inventory at the item-level.

[Applications] SkyeTek Patron Management Applications

Filed under: Uncategorized — skyetek @ 12:00 am
Embedded RFID provides the technology to recognize a patron and his or her preferences and correspondingly tailor the product or service to those preferences.
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